Coupons



Coupons

Coupons are an inexpensive form of marketing with nearly half of all retailers offering consumers some form of bonus coupon program. This means your competitors are probably utilizing coupons in their marketing plan and maybe should you too.

Other reasons to use coupons include:

  • To Increase the Number of New Customers
  • To Increase Sales of a Specific Product
  • To Increase Branding and Awareness
  • To Reward Current Customers
  • To Entice Return of Former Customers
  • To Create An Opportunity to Up-sell a More Profitable Product
  • Being a Highly Measurable Form of Marketing

Coupons are versatile print ads that entice people to take advantage of a sale, urge them to visit a new location, or reward them for shopping in your store at any time. Restaurants use coupons to build traffic on a normally slow day, amusement parks use them to reduce the price of admission for people who buy their tickets in advance, and dry cleaners use them to lure business away from competitors. Get creative, and you'll find a way to use coupons in your advertising mix.

Your coupons can do whatever you want them to do and can be distributed in a lot of different ways: You can make them part of your regular newspaper ads, stuff them into customer's bags to give them an incentive to return, put them on your website for people to print out and redeem, insert them into publications, or mail them.

Coupons are issued by businesses to be used as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination, enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to regional markets in which price competition is great.

Studies show that coupons are second only to word-of-mouth when it come to influencing consumer purchasing decisions. Recommendations from trusted friends are influential, but many are surprised to learn that coupons carry a similar power. A coupon in hand can defeat many obstacles typically faced by marketers. Most advertising and marketing is impossible to accurately measure. But coupons can be easily tracked by redemption rate and redemption location, giving you valuable insight into your consumer and justifying your marketing budget. Advanced coupons can even gather consumer data (just ask them to fill in a few blanks, or submit a form online!).

Advertised promotions are quickly forgotten, but a coupon is carried by consumers in a purse or wallet to their store, with your name and photo all over it. They actually volunteer to carry your ad with them to the store! Doing so greatly reduces the risk of them forgetting your name and/or buying a competitor's product.

To get more business and to keep business you have to drive trial and then reinforce trial. These marketing tactics will bring in customers and help keep them coming day after day.  Get those consumers to your door and give them another reason to smile the next time they visit.



Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.

Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple explanation for their acceptance by advertisers is their overwhelming acceptance and use by the consuming public. In fact, Advertising Age (the Bible of the advertising industry) reports that 87% of all shoppers use coupons.

Another independent marketing research firm, the A.C. Nielson Co., reveals that 95% of all shoppers like coupons. And 60% actively look for coupons.

A recent article in the Wall Street Journal states that coupon use rises, as the economy in any given area slides. 54% of shoppers surveyed said they had already stepped up use of coupons, and even more are expected to do so.

It's very easy to see why coupon advertising is sweeping the country. Regular use of good couponing strategy will provide a steady stream of new customers and high quality sales leads.

Savvy marketers cite these reasons for heavy reliance on couponing:

  • Coupons have the effect of expanding or increasing your market area. We know that consumers will travel far to redeem a valuable coupon.
  • Coupons will entice new customers that have been shopping at your competitor. It's a proven fact that consumers will break routine shopping patterns to take advantage of a good coupon offer.
  • Coupons attract new residents when they are actively in the market for products and services.
  • Coupons will re-activate old customers. Those customers that have been lured away by your competitor will start buying from you again when you give them a good reason to do so.
  • Coupon advertising provides the opportunity for additional profits through sale of related items. (Business owners often forget this.) When you offer a special "deal" on a coupon to invite a customer to do business with you, you have to remember that this same customer will probably end up buying additional items that carry a full profit margin. In addition, you also are being given the opportunity to "sell-up" to a more profitable product or service. You would not have had this opportunity had it not been for the coupon getting the customer through the door in the first place.
  • Coupons build store traffic which results in additional impulse purchases.
  • Coupons are measurable and accountable Don't overlook that couponing is the most measurable and accountable form of promotion.

It's simply a matter of counting the number of coupons redeemed to judge the effectiveness of the offer. Wise use of this consumer feedback will guide you in creating future offers that improve your results.

Understand that the media delivering the coupon has very little to do with the response. Publications simply deliver your offer to a specific audience. It's up to you to determine what offer produces the best response from that audience. You do this through methodically testing various offers. Savvy use of this "coupon testing" technique will give you the specific knowledge you require to greatly improve all of your advertising response, your sales, and your profits.

Why do businesses use coupons?

  • To acquire more customers – This is the number one reason why businesses use coupons in marketing.
  • To get existing customers to buy more – When used effectively coupons can create new demand from existing customers. The benefit of targeting existing customers is that they are relatively inexpensive to reach and may be motivated by a smaller discount than a brand new customer.
  • To instill loyalty among existing customers – Sending a coupon is one way of saying we appreciate your business. This may be particularly important to avoid alienating existing customers, if you are sending out discounts to new potential customers.
  • To get customers to front-load purchases – When large companies do this, its derogatively called “channel stuffing”. For a small business during a temporary slowdown this might not be such a bad idea, as the cost of borrowing money for working capital is so high.


The Value of using Coupons

Most retailers understand the amount of competition they have out there, especially in larger towns. To help encourage customers to remain loyal to them they accept coupons for various products. One of the best uses of coupons is for purchasing grocery items you already use. Look for stores that offer you double or triple the face value of the coupon. Some stores only offer double and triple coupon values on specific days of the week so make sure you take advantage of them if at all possible. You will be amazed at how quickly this type of coupon system can help you slash your grocery bill.

It is very important that you make sure the store isn’t inflating the prices on their items though because if they do you won’t save much with the coupons. Don’t be tempted to use a bunch of coupons in items you don’t normally use though or your grocery bill may end up increasing!

You can get coupons from magazines and newspaper ads. Pay close attention the to the expiration dates on them as well. If you have access to the internet go to the sites for the products you use. Many of them offer coupons that they will mail to you or that you can print at home. If these sites offer an opt in list for you to get promotions and coupons by e-mail then take advantage of it.

Some retail stores that welcome coupons offer a counter where you can take your unwanted coupons for other people to use. At the same time you are welcome to pick up various coupons others have left to make your own purchases. There are great coupon organizers that you can use like a mini filing system. You can categorize the coupons by the listed areas as well as create some of your own categories. This will reduce the amount of time you spent going through them while you are shopping.

Many retailers are more than willing to honor the coupons for a competitor so that you will purchase the item from them instead of the other store. The best way to approach this issue is to take the coupon into the store with you. Ask to speak to a manager and explain that you really want to make the purchase from them but that the other store offers a much better price. In most cases they will at least match the price of the competition. Other retailers will even beat the price to encourage you to remain a loyal customer of theirs.

Any time you plan to visit a museum, amusement park, or other activity check to see if there are coupons offered anywhere. Many times you will find buy 1 get 1 free coupons for such outings and that can be a great savings for your trip. You can usually find this out by looking online or calling the chamber of commerce in the area of the event. Online auctions like Yahoo! Auctions and eBay offer you plenty of opportunities to take advantage of discount coupons that others are selling as well.

Restaurants often offer discount coupons to get people to come in and eat. You do need to pay close attention to the details of the coupon though. Many of them will have specific days of the week they can be used. Some of them also have a set time frame where they can’t be used after 4 pm or something similar.

If you take the time to seek out coupons for items you will already spend money on then you can get the rewards of spending less while still getting all the things your family needs. You may think it is silly using a $.75 cent coupon here or a $2.00 coupon there but it will really start to add up over time. When you consider the amount of money you spent on groceries, eating out, and entertainment for a whole year those coupons really start to sound good!



Companies that use coupons include

  • 4 C Foods
  • 7 UP
  • 9 Lives
  • A Taste of Thai
  • A.C. LaRocco
  • Ach Food
  • Act II
  • After the Fall
  • Aidell's Sausage
  • Airwick
  • Al Fresco
  • AlbaOrganics
  • Aleve
  • Alexia
  • All
  • Alouette Cheese
  • Alpine Lace
  • Always
  • Amy's Organic
  • Annie's Organic
  • Apioinc
  • Apple and Eve
  • Argo Starch
  • Arico Foods
  • Arizona
  • Arm and Hammer
  • Armour
  • Arrowhead Mills
  • Atkins
  • Aunt Jemima
  • Aveeno
  • Baby Einsteins
  • Bakery On Main
  • Baldwin
  • Ball Park Franks
  • Banquet
  • Banquet Brown and Serve
  • Bar S
  • Barbara's Bakery
  • Barber
  • Barilla
  • Bay Muffins
  • Bayer
  • Bear Naked
  • Beechnut Babyfood
  • Beef Steak Breads
  • Beer Nuts
  • Belgiosio
  • Benecol
  • Bertoli
  • Better'N Eggs
  • Betty Crocker
  • Bic
  • Big Red
  • Billingtons
  • Bio Naturae
  • Birds Eye products
  • Bissell
  • Blue Bonnet
  • Blue Bunny
  • Blue Diamond
  • Blue Sky Beverage
  • Blue Star
  • Bolt House Farms
  • Borden
  • Bounce
  • Bounty
  • Brach's
  • Brasso
  • Brawny
  • Breyers
  • Bridgford
  • Bright Beginnings
  • Brillo
  • Brocco Sprouts
  • Brown and Haley
  • Brown Berry
  • Brown Cow
  • Brownberry Bread
  • Brummel and Brown
  • Buddig
  • Buitoni
  • Bumble Bee
  • Burt Bees
  • Bush's Baked Beans
  • Butter Ball
  • Butter Buds
  • Butternut
  • Cabot Cheese
  • Cadbury
  • Cadbury Schweppes
  • Cain's Foods
  • Calgon
  • California Sun Dry
  • Camino Real Foods
  • Campbell's
  • Cape Cod Potato Chips
  • Captain's High Liner
  • Carando Classic
  • Casbah Natural Foods
  • Cascade
  • Cascadian Farms
  • Cattlemen BBQ
  • CCA Industries
  • Ceder Lane Foods
  • Celeste Pizza
  • Celestial Seasonings
  • Cento Fine Foods
  • Charmin
  • Cheer
  • Chef Boyardee
  • Cherry Brook
  • Chicken of the Sea
  • Cholula Hot Sauce
  • Church and Dwight
  • Clean and Smooth
  • Clearly Canadian
  • Clearsil
  • Cling Free
  • Clorox
  • Coco Cola
  • Coke
  • Cole's
  • Colgate-Palmolive
  • College Inn
  • Contessa
  • Continental Mills
  • Cooked Perfect
  • Cooper Farms
  • Country Fresh
  • County Choice Organic
  • Crayola
  • Crisco
  • Crown Prince
  • Crunch and Munch
  • Crystal Farms
  • Cut'N Clean Greens
  • D con
  • Dannon
  • Dare Foods
  • Dawn
  • Delgrosso
  • Deli Express
  • Delmonte
  • Delsym
  • Dennison's
  • Desitin
  • Dip It
  • Dock Side Classics
  • Dole
  • Dolly Madison
  • Dove Ice Cream
  • Downy
  • Dr Oetker,
  • Dr. Pepper Snapple
  • Drano
  • Dreft
  • Drew's
  • Driscoll's Berries
  • Ducan Hines
  • Duracell
  • Earth's Best Baby food
  • Earth's Grains
  • Easy Off
  • Easy off Bam
  • Eden Foods
  • Edward's Pies
  • EDY'S Grand Ice Cream.
  • Egg Beaters
  • Egglands Best
  • Eight in One Pet
  • El Monterery
  • Ellios
  • Emeril's
  • Emeril's Gourmet Meats
  • Endust
  • Ener G
  • Enjoy Life Foods
  • Entenmanns
  • Equal
  • Era
  • Estee Foods
  • Ethnic Gourmet
  • Eucerin
  • Eukanuba
  • Excedrin
  • Fair Field Kitchens
  • Fantastic Foods
  • Faribault Foods
  • Farmland Foods
  • Fast Fixin
  • Febreze
  • Fellowes
  • Finish Electrosol
  • Finish Jet Dry
  • Fisher Boy
  • Fisher-Price
  • Flat Out Bread
  • Flavore Brand
  • Fleischman's
  • Florida's Natural
  • Folgers
  • Follow Your Heart
  • Food for Life
  • Foster Farms
  • Francesca Rinaldi sauce
  • Frank's Red Hot
  • Freezer Queen
  • French's
  • Freschetta
  • Fresh Beginnings
  • Fresh Express
  • Fresh Florida
  • Frito-Lays
  • Full Circle Organic Foods
  • Furlani Garlic Bread
  • Furmano's
  • Gaga's
  • Gain
  • Galaxy Foods
  • Garden Fresh Salsa
  • Garden of Life
  • Garnier
  • Gatorade
  • General Mills
  • Genisoy
  • Georgia Pacific
  • Gerber
  • Ghirardelli
  • Giorgio Foods
  • Glad Candles
  • Glad Press and Seal
  • Glass Plus
  • Glaxo Smith Kline
  • Glory Foods
  • Gold Circle Farms
  • Goldkist
  • Good Choice Cereal
  • GrandyOats
  • Great Lakes Kraut
  • Green Giant
  • Guiltless Gourmet
  • Gulden's
  • HÄAGEN-DAZS(r) Ice Cream.
  • Hain Celestial Group
  • Hain Pure Foods
  • Hansen's Natural
  • Harry's Fresh
  • Hasbro
  • Hatfield Quality Meats
  • Health is Wealth Foods
  • Health Valley
  • Healthy Choice®
  • Healthy Handfuls
  • Healthy Life Bread
  • Healthy One's
  • Heart Land
  • Hellman's
  • Heluva Good
  • Herbal Essences
  • Herr's
  • Hibachi House
  • High Liner Foods
  • Hillshire Farm
  • Hogson Mills
  • Home Market Foods
  • Home Pride
  • Honey Suckle White
  • Horizon Organic
  • Hostess
  • Hot Pockets
  • House Foods America
  • Huggies
  • Hungry Jack
  • Hunts
  • Iams
  • Ians Natural Foods
  • IBC Rootbeer
  • Idahoan
  • Imagine Foods
  • Indian River Juice
  • International Delight
  • Interstate Bakeries ( Hostsess)
  • Inventure Group
  • Jane Cosmetics
  • Jay's Chips
  • Jel Sert
  • Jimmy Dean
  • JJ Snackfoods
  • JJ Snacks
  • John Morrell
  • Johnson and hnson
  • Johnson and Johnson
  • Johnsonville
  • Kahiki Foods
  • Kahn's
  • Kangaroo
  • Karo Syrup
  • Kashi
  • Kaukaunacheese
  • Kellogs/Cheez it
  • Ken's Foods
  • Kernl Season's
  • Kimberly-Clark
  • King's Hawaiian Bread
  • Kiss my Face
  • Kiss Products
  • Knorr (Lipton Sides)
  • Knott's Berry
  • Knuden Juices
  • Kotex
  • La Choy
  • La Cross
  • La Preferida
  • La Victoria
  • Labrada
  • Lactaid
  • Lake View Farms
  • Lakewood Juices
  • Land O Lakes Milk
  • Lansinoh
  • Late July Organic
  • Laura's Lean Beef
  • Lenders
  • LifeSavers
  • LightLife
  • Lilydale
  • Lindsay Olives
  • Ling-Lings
  • Linsey
  • Lipton
  • Lite House Foods
  • Little Bear Foods
  • Little Crow Foods
  • Little Lamb Baby Food
  • Log Cabin
  • Louis Kemp Sea Food
  • Louisiana Fish Fry
  • Luck's
  • Lucky Leaf/ Musselman's
  • Luigis Ice
  • Luna Bar
  • Lundberg
  • Luvs
  • Lysol -
  • Madhouse Munchies
  • Maggi
  • Mahatma
  • Malt o Meal
  • MAM Pacifiers
  • Mama Lucia Meatballs
  • Mama Mary's
  • Mama Rosie's Pasta
  • Manischewitz
  • Mann Packing
  • Manwich
  • Maple Grove Farms
  • Maple Grove Farms
  • Maple Leaf Farms
  • Marantha
  • Margaritaville Foods
  • Marget Holmes McCall Farms
  • Mariani
  • Marie Callender Pies
  • Martha White
  • Martinelli
  • Mary's Gone Crackers
  • Marzetti's
  • Masterfoods
  • Max and Erma's
  • Mazola
  • McCain
  • McCormick Organic Spices
  • McDonald's
  • McNeil
  • Michael Foods
  • MichaelAngelos
  • Michelinas
  • Midland Harvest
  • Minute Maid Rice
  • Mission
  • Mississippi BBQ
  • Molly McButter
  • Monster Energy
  • Monterey Gourmet Foods
  • Mop and Glow
  • Motrin
  • Mrs. Butterworth
  • Mrs. Dash
  • Mrs. Paul's
  • Mrs. Smith's
  • Mrs. T Pierogies
  • Mt. Olive Pickles
  • Mucinex
  • Muir Glenn
  • Murry's
  • Mylicon
  • Naked Juice
  • Nancy's
  • Nathan's
  • Natural Value
  • Nature's Choice
  • Nature's Path
  • New York Style
  • Newmans
  • No Yolks
  • Nonni's Food Company
  • Noxon
  • Nu World Amaranth
  • Nutra Nail
  • Nutricous
  • Nylabone
  • obe
  • Oberto
  • Odwalla
  • Olay
  • Old English
  • Old London
  • Old Orchard
  • Olive Garden
  • Olivio
  • OnCor
  • Open Pitt
  • Oral B
  • Ore Ida
  • Oregon Chi Tea
  • Oregon Fruit
  • Organic Valley
  • Oust
  • OxyClean
  • Pacific Soups/ Foods
  • Pampers
  • Parkay
  • Patio
  • Peace Cereal
  • Pemmican
  • Penrose
  • Pepperidge Farm
  • Pepperidge Farms
  • Pepsi
  • Perdue
  • Perkys Natural Foods
  • Peter Pan Seafoods
  • Phillips Seafood
  • Pilgrim's Pride
  • Pinnacle Food
  • Platex
  • Playschool
  • Plumrose USA
  • Polar
  • Pop Eye Fresh
  • Post
  • Power Bar
  • Prairie Grove
  • Premio
  • Pringles
  • Progresso
  • Puffs
  • Purell hand sanitizer
  • Purina
  • Purnell Sausage
  • Quorn
  • Ralston Foods
  • Ramen Noodles
  • Ranch Style Beans
  • Reckitt Benckister
  • Red by Kiss
  • Red Gold Tomatoes
  • Red Rose Tea
  • Red Star Yeast
  • Redi Serve
  • Reed's Inc
  • Regal Springs
  • Reser's
  • Resolve
  • Reynolds Wrap
  • Rice Expressions
  • Rice Select
  • Richeliu Foods
  • Rich's
  • Rid X
  • Rising Moon
  • River Ranch Fresh
  • Robert's American
  • Roman Meal
  • Rosarita
  • Rosetto
  • Rosina
  • Rotel
  • RudisBakery
  • Ruffies Tras Bags
  • Rumba Energy Juice
  • S&W Premium
  • Sally Hansen
  • San J
  • San J
  • Sandridge
  • Schick
  • Schwan's
  • Scrubbing Bubbles®
  • SeaPak
  • Secret
  • Silk Soy Milk
  • Similac
  • Simply Asia
  • Simply Potatoes
  • Simply Simmered
  • Sister Schubert's
  • Skinny Cow
  • Skintimate
  • Smart Balance
  • Smart Ones
  • Smithfield Foods
  • Smucker's
  • Snack Pack
  • Soy Boy
  • Spectrum Organics
  • Splenda
  • Spice Advice
  • Spice Hunter
  • Spray N Wash
  • Springer Mountain
  • St. Ives
  • Starkist
  • Stash Tea
  • State Fair Corn Dogs/ Sara Lee
  • Static Guard
  • Steak Ums
  • Stoneyfields
  • Storck
  • Streit Matzos
  • Stretch Island
  • Stroehmann
  • Success Rice
  • Sue Bee Honey
  • Sugar Dale Hams
  • Sun Sweet
  • Sunkist oranges
  • Sunny D
  • Swanson
  • Sweet and Low
  • Sweet Baby Rays
  • Swiffer
  • Swiss Miss
  • Synder of Hanover
  • Tasty Bite
  • Tennesse Pride
  • Terra Chips
  • Tetley
  • Texas Pete
  • The Birkett Mills
  • The Dial Corp
  • The Fremont Compnay
  • Think Organic
  • Thomas
  • Tide
  • TillamookCheese
  • Tofutti
  • Toms of Maine
  • Tones
  • Totinos
  • Tribe Hummus
  • Trident Sea Foods
  • Turkey Hill
  • Turtle Mountain
  • Tyleonol
  • Tyson Chicken
  • Unbound Energy Drink
  • Uncle Ben's Rice
  • Uncle Matt's Organic
  • Vagisil
  • Van De Kamps
  • Van Kamps
  • Veet
  • Veggie Patch
  • Veggie Patch
  • Velvet Ice Cream
  • Velvet Ice Cream
  • Venus Vibrance(Gillette)
  • Vip Smoothies
  • Virgil's Root Beer
  • Visine
  • Vita Soy
  • Viva
  • Vivid
  • Vlasic Pickles
  • Walden Farms
  • Weight Watchers
  • Welch's
  • Wesson
  • Whiskas
  • White Castle
  • White Cloud
  • White House Foods
  • White Wave Foods
  • White Wave Foods
  • Whole Soy
  • Wholesome Sweeteners
  • Wholly Guacamole
  • Wick Fowlers Chilli
  • Wild Garden
  • Wise
  • Wishbone
  • Wisk
  • Wober Mustard
  • Wolf Brand Chili
  • Wolf Gang Puck Soup
  • Wonka
  • Woolite
  • World Harbors
  • Wylers
  • Zatarains
  • Zest Soap

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